Bridgestone Ecopia – protecting you and the environment: As drivers, we all have a responsibility to try to lessen the impact of our vehicles on the environment.
As part of Bridgestone’s commitment to this, we have created a tyre that saves fuel and reduces a vehicle’s impact on the environment – without compromising on Bridgestone’s legendary quality and safety.
Utilising our global research capabilities and cutting edge technology, Bridgestone have created a lower rolling resistance tyre that maintains the high quality and safety standards that Bridgestone are renowned for. Rolling resistance is the force required to roll a tyre.
The more resistance, the more fuel is required to power the vehicle and the more CO2 emissions are emitted. The lower rolling resistance of Ecopia improves your vehicle’s fuel efficiency and reduces the amount of CO2 emitted into the environment.